Chevron with Doug Menuez
- August 23rd, 2011
- Posted in On production
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McgarryBowen called on Planet PrePro to produce the latest Chevron print campaign this past July and August with the world renowned photographer Doug Menuez.
The project took over two months to pull together and was shot over 13 continuous days in the NY/Tri State area.
Jamie Applebaum, the Art Producer from McgarraBowen, whom we have worked with many times was a pleasure to see everyday and once again proved why she is the best in the business with her professionalism and ability to stay calm under stressful situations. YOU ROCK JAMIE!. Creative director Alfred Tam and Account Specialist Monica Robins were always available to discuss scheduling issues and helped to keep our production moving everyday. Of course Monica was no where to be found for the 100 pushups that were required every morning before the day started.
Kindra Predmore-Thomson and her production design team played an integral part in how this project turned out. Thanks for all your hard work.
This project needed over 140 talent, with such diverse ethnic backgrounds as Nigerian, Kazakhs, Angolan and Saudi. We reached out to Suzanne Stack at RedPenny and she nailed it. With her team she sourced true ethnic talent, and because of her dedication to detail, the talent she found was nothing short of amazing.
Thanks Suzanne.
Looking forward to the next one.

Yes, it’s very easy to round trip images you are wonkirg on in aperture to photoshop. you can chose edit with and work on the image further in photoshop, save, and the changes update to the image in aperture. and then you can continue wonkirg on the image in aperture. there are plug ins also. but the new tools and brushes in aperture cover a lot of ground. As for batch processing, yes, you can make adjustments to a given image and then apply to a batch of other images. You can do this with metadata as well. Very quick, easy.
I took this workshop with Doug in February 2008 and it was pnneomheal. The best workshop I’ve ever taken. Many workshop instructors manage to inspire you, but that inspiration often fades quickly once you’re back home. Not so with Doug’s workshop. He left me with tools to transform my work and my business and continually inspire myself with the mission statement he had us create for ourselves. It was a lasting gift I will forever be grateful for.
Brent,The clip is a YouTube clip and embedding is not dilabsed. We used it because it was funny, not because we thought it was shot on a DSLR.In the future, if you consider people embedding videos from YouTube stealing them, then just disable the embeds.- DiY Peeps
You make a compelling uenamrgt, and I’ve noticed a few other blogs out there cheering Aperture as well. My question(s): do you use this to batch process large numbers of files, and, do you have a place for Photoshop anywhere in your flow? Thanks!
Nice meeting you Doug and tknahs for the great talk tonight. Hopefully we can meet up again for coffee when Jenn and I get up to NYC. Would love to pick your brain more.Enjoying the blog. Keep up the good work.Tim