A good friend from my days at IFILM is a partner in Riverfront Stages in Southern California and he asked for help with photographing their standing sets and putting together a website. So we went in and applied the technology of HDRI to make the lighting requirements less critical and then created the website for them.  2 months later their business was booming again.  I don’t know if it was because of the pictures and website, but I’d like to think so.