Giles Revell needed to get specialized equipment from NY to FL for this Puma campaign with Usain Bolt. (the Beijing Olympic 100 meter champ)  Giles wanted to achieve an effect similar to the photo finish images from the Kentucky Derby –  So we assembled a crew in Miami, shipped a lot of camera equipment, set up 45 ft. of dolly track and went to town.

Shooting this project with Droga5 for PUMA was a Blast, thanks Cliff, lets do it again in Jamaica soon.